30 November 2020

QM Sports Care International becomes Official Team Supplier for Alé BTC Ljubljana Cipollini


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QM Sports Care International becomes Official Team Supplier for Women’s World Tour Italian team Alé BTC Ljubljana Cipollini.

The Belgian company, which already supports some of the most important men’s WorldTeam, will supply a line of high quality natural products for the care and massage of athletes and from the 2021 season will be among the partners of the Italian team.

Even during this strange business and sports year view – QM has made known – there still is the need to invest and expand in the future. With our QM-products for female athletes we decided to support more woman’s teams in cycling in the next years. QM Sports Care will try to get a balance between men and women teams in our cycling partnerships.

As a well-known A-brand of QM massage & sports care products in cycling we talk with ambitious teams about sports and business. Teams who shows us their interest in the best materials, the best cycling wear but also who are looking for details in important things such as sports care products for their athletes.

This is the way we met Women’s team Alé BTC Ljubljana from Italy. Professional and international riders, a business oriented management that understands the balance between getting a sponsorship and the return to the brand. Also the other business partners in team Alé BTC Ljubljana are A-brands in their segments. That gave us confidence to signing an agreement with this high ranked women’s cycling team. We look forward to support the team as partner with experience, practical information and give the riders confidence in our natural based QM products.

Alessia Piccolo, president of the Alé BTC Ljubljana team, said: “Another international brand approaching our project. I’m happy because the philosophy expressed by this company fits perfectly with that of our team and our girls will benefit from the quality of their products”.

Alé BTC Ljubljana’s team manager Fortunato Lacquaniti added: “We’ll be one of the first women’s teams to be sponsored by QM and it is a pride for us. They are a top international company that makes research its core business. They already supply some of the best men’s teams, but we are pleased that they have decided to believe in women’s cycling too. They have natural products specific to our sport that are of the highest quality and our team can only benefit from them throughout the season”.

Company website: www.qmsportscare.eu

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