|Bonferraro di Sorgà (VERONA - ITALY), 20 September 2019 - The Team Alé Cipollini is pleased to announce the partnership with the Slovenian company BTC Plc. (Shopping Centers and Logistics), which will become the second sponsor of the women’s professional #YellowFluoOrange Cycling Team.
The new team, that will be called Alé BTC Ljubljana, is preparing to face the 2020 season with the aim of entering, the only Italian women’s cycling team, in the prestigious UCI Women’s World Tour circuit. According to the license request, advanced by Alé to the UCI in June this year, the team is expected to remain in the top women’s professional circuit for the next four years.
BTC Shopping Centers and Logistics is one of the most important Slovenian realities in the commerce sector. Its shopping centers offer sports, entertainment and shopping experiences. BTC City alone, located in the center of Ljubljana, is one of the largest shopping and entertainment complexes in Europe, with over 500 stores.
The partnership between Alé and the BTC is of great importance: it will give new life and enormous support to the women’s team of the Zecchetto group (Alé, DMT, Cipollini) and will be central in view of the request for the team’s entry into the Women’s World Tour.
Alessia Piccolo, President of the team and CEO of APG Srl, commented: “I have always cherished cycling, it is in my DNA, as it is in that of the company I represent, but women’s cycling means much more to me, it’s not just a passion, it’s a mission. Being the president of this team is an honor and a huge responsibility. I’m constantly thinking about how I can give this beautiful team and to the women’s cycling sector more prominence and more visibility. The partnership with BTC fills me with pride. Together, I’m sure we will be able to achieve great results and finally give to the women’s cycling movement and to our team, that concrete impulse they both deserve”.
Maya Oven, Director of Market Communications and Public Department of BTC and Vice President of the Alé BTC Ljubljana team explained: “We are very enthusiastic and proud of this new Italian-Slovene collaboration, which will enable the participation of the women cycling team Alé BTC Ljubljana at the UCI World Tour race series. This will be an opportunity for our cyclists to grow and continue their success story. Their participation at the UCI World Tour will also generate global promotion and enhance the brand reputation of the BTC company as well as of all other sponsors. For BTC the support to cycling is one of the key pillars of our CSR activities. Since 2014 we have been the main supporters and cofounders of the first women professional cycling team in Slovenia and since 2003, we have also been supporting the most known cycling event in Slovenia – the Maraton Franja BTC, which is also a part of UCI Grand Fondo World Series”.