04 January 2016



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Parmigiano Reggiano, a prestigious brand, decided to embrace the #yellowfluorange project, whom Alessia Piccolo is the President. The Team will debut, with the new jersey, in less than a week,at the Tour de San Luis, in Argentina. After tennis, skiing, baseball, rugby, climbing and motoring, the Consortium of Parmigiano Reggiano raises its commitment in support of the great Italian sporting excellence and falls in cycling alongside Alé Cipollini Galassia Team. Alessia Piccolo, #yellowfluorange Team President, expresses her satisfaction: “The partnership with Parmigiano Reggiano is a source of pride, we have found a partner that shares our values. The importance of this agreement and the security it offers will allow us to invest even more in the team, more and more international, thanks to the grafts of Fahlin (Sweden) and Santesteban (Spain). The key words in 2016 of our project are new and excellent Italian and matches well with Parmigiano Reggiano, a prestigious brand and made in Italy. I am sure that our athletes will honor this new partnership, together, we can achieve great goals. We have created a great team, I am confident”. “In recent years - said Giuseppe Alai, President of the Consortium of Parmigiano Reggiano - have repeatedly invested resources to be next to great champions and winning sports associations, but also to young promises of the sports world, why are so few of the immediate fundamental values of our production system and our cheese: the determination of our producers the ability to team up, the absolute naturalness of Parmigiano Reggiano, its energy value combined with a very high digestibility, which allows the consumer even during sports competitions requiring sustained effort over time. With this new combination we have chosen to represent the Parmigiano Reggiano in the world by a team of excellence, which will certainly enforce the undisputed quality of athletes that are positioned at the top of international rankings. Riding, will rise athletes who already are at the top of international rankings; in the team, in fact, they stand out world champions and Europe on road and track, national champions, winners of stage and rankings points in the most important competitions in the world. For us, this is already a first success”.
  • 05 January 2016